The Why
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- The Power of Mobile
- 86% of the American Public own a Mobile phone; that's more than 85% of the households that have PCs!
- On The Go
- People are on the move. Constantly. But we always have our mobile devices. Use this opportunity to travel with your customer!
- Fun!
- Computers are great, but they are so cumbersome and so yesterday! Let's get to 21st Century Technology!
- Downtime
- Have you ever sat on a train or in an airport and wanted something to do while you wait? The first place you look is to your phone. Keep your brand top-of mind and within reach.
- Speed
- There's no need to wait. All your brand's iconography is right at your consumer's fingertips.
- Stand Out
- Most brands haven't made it out of the .com age - make sure you get there before they do!
The Where
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- At The Game
- Use as a promotional vehicle to drive ticket sales.
- At The Mall
- Short Codes + SMS + Coupons = Increased revenue and sales!
- At The Office
- B2B is and has been an excellent means to spread the word and create a camaraderie among colleagues. Create an app or be social. Give employees a reason to like and refer your services or brand.
- At Home
- About 25% of households have completely dropped their landline. Which means you have to go mobile to stay relevant.
- In The Store
- "What was in that recipe?" I'm sure you've asked yourself this while shopping for food. Where do you look? Your phone!
- At Your Event
- Scan a bar code, take a picture, connect to a Bluetooth device, record video. The phone allows friends to share their experience with their friends. Make it a good one!
About
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- The Team
- Thumbstakes has been in business since 2007, but our experience spans decades.
- Background
- A collaborative effort by Jarett Horehlad & Karen McCarthy, Thumbstakes was started to fill the void in the mobile marketing marketplace.
- Parent
- Little & King Co., LLC, the parent company of Thumbstakes, Inc., has been in business for over 22 years.
- Experience
- Using our old school, roll-up-the-sleeves marketing tactics, mixed with the right amount of cutting-edge new technology, we create marketing programs that cannot be ignored and are time-proven effective.
- Capabilities
- We can develop and execute pretty much any marketing program available on a mobile phone, whether
it is an SMS (text message) program, MMS (multimedia messaging marketing), QR (quick read) code or Bluetooth program, we can handle it with ease. We can even develop personalized apps!
- Contact
- Our office is located at 63A Grand Avenue, Massapequa, NY 11758. We can be reached by phone (516) 377-1377 ext. 13.
The How
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- SMS
- SMS or Text Messages are the simplest and "lightest" way to reach your consumer. They are deliverd quickly without the need for a strong network signal, so no matter how many "bars" your audience has, chances are, they will receive your message. Only text and links to sites can be included.
- MMS
- MMS or Multimedia Messaging is a more interactive way to reach your audience through messaging. These message types can include images, videos, ringtones, coupons - pretty much anything you can receive via email. But, there are some considerations: Bandwidth, for example. An MMS message can take a lot longer to download and can cost your customer additional wireless fees.
- QR Codes
- QR Codes are a pretty new and exciting way to interact with your audience. Many new devices come with a "QR Reader" application that allows that device to scan a code to link to a download an app, go to a website or to other media you would like to present to your audience.
- Bluetooth
- This is a relatively new territory for marketers, but should be fully explored. Say you would like to increase foot traffic to your music store and would like to offer some kind of incentive to bring the people in. We can offer consumers an exclusive music download, but it will only be available in your store. By connecting your Bluetooth signal to the user's phone, you can push the MP3 file right to their phone, but only from within your store. Mission accomplished!
- Social Networking
- Facebook and Twitter are just two of the many popular social networking services available and widely used by the American Public; Twitter is designed for use by a mobile device and Facebook and others like it have nice apps to make using their sites via a mobile device easy and extremely convenient.
- Mobile Messenger
- Instant Messaging is seriously underutilized. It carries none of the fees that text messages do. Let's make friends with your customer!
The Who
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- Students
- You could help them study, but where's the fun in that?
- Teachers
- Teachers are people too, except for my 8th grade music teacher. She was an angel :)
- Professionals
- Yes, of course. Simply for research... or to text my friend about the riveting 3 hour meeting I'm sitting through. "Set phasers to stun."
- Teens
- Like, duh! This is one of our biggest markets. Teens sleep with their phones by their beds (yeah, we do too).
- Moms
- Here is where the money is made. Sorry, moms, but you are the ones who buy the stuff for the kids!
- Everyone
- Check out the "Power of Mobile" slide. 86% of homes have mobile phones!! It really could make you want to put all of your marketing budget into mobile. Just give it a try! We can start with a small test and go from there!
